ACQUISITION GETS GREEN LIGHT

The Australian Competition and Consumer Commission (ACCC) has given ‘green light’ to the proposed acquisition of SABMiller, the world’s second-largest brewer, by Belgium’s AB InBev, the world’s largest brewer. According to the ACCC, the $108 billion acquisition is ‘unlikely to result in higher beer prices for consumers.’
Having acquired Fosters Group in 2011, South Africa-originate SABMiller has been controlling the rights of Victoria Bitter, Carlton, Crown Lager and Pure Blonde, among others. On its part, AB InBev does not operate any breweries within Australia, but owns rights to Corona, Stella Artois, Beck’s and Budweiser, using Lion as its distributor. In its decision, the ACCC has taken into account the company’s limited direct company presence, as well as the announced termination of the distribution arrangements between Lion and AB InBev/SABMiller.