Supermarket chain Countdown has revealed its health and nutrition targets, as part of the retail industry’s commitment to the Government’s Obesity Action Plan.
By December 2018, the company will nutritionally review 1,000 private label products and, where necessary, reformulate them to reduce their sugar, saturated fat and sodium content.
Additionally, Countdown is set to increase its fresh produce sales over the next year. By the end of 2016, 95 percent of stores will have at least one confectionery-free checkout, and online shoppers will soon find nutritional information on Countdown’s website.
Countdown has also confirmed that it will continue to provide Free Fruit for Kids, with more than 50,000 pieces of fruit being delivered each week, while also introducing Health Star Ratings on more private label products. To date, 394 products already display the ratings.
“It’s great to see Countdown’s ongoing commitment to this work, as well as the introduction of a number of other targeted and measurable initiatives,” said Dave Monro, Heart Foundation Food and Nutrition manager. “While this pledge represents a great start, there is still a lot of opportunity for Countdown and other major industry players to do more, in this space.”
Fresh Choice and Super Value are also signing up and will release their targets in due course.