As part of Kellogg’s global Breakfasts for Better Days (BFBD) programme, Kellogg’s NZ has announced it will support Auckland City Mission by offering assistance and cereal to people in need. It represents a much-needed help, as families visiting the Mission for emergency food have on average $21.94 to spend per person per week on groceries. “Kellogg’s support will ensure the Mission has a consistent supply of cereal to put into these food parcels and means Aucklanders in desperate need are getting off to a good start each day,” said Will Brockbank, NZ country manager, Kellogg.
The BFBD programme aims to fight food insecurity and hunger by providing 2.5 billion serves of cereal and snacks across the globe by the end of 2025. Since the initiative launched in 2013, Kellogg’s has helped provide more than 17 million servings of food to people in need across New Zealand and Australia.