Countdown has announced the roll-out of new 100 percent recyclable meat trays, starting with the North Island, and a $100,000 contestable fund for food rescue charities that are looking to build and grow their capacity to collect and redistribute food. The announcement followed the release of Countdown's second Corporate Responsibility Report, which detailed its progress on community and environmental commitments over the year to 26 June 2016.

Among the highlights were the introduction of additional 1,500 products to the Price Down programme, a $214 million investment in new stores and upgrades, and the launch of the Egg Producer Programme for Free Range and Bar.
But it doesn’t end there.

Over the past ten years, the company has managed to reduce waste to landfill by 34 percent, while also increasing recycling by 34 percent. Countdown has also joined the Soft Plastic Recycling initiative in Auckland, Hamilton, Christchurch and Wellington.

As for the company’s food rescue initiatives, Countdown has launched The Foodbank Project, and since its inception over 29,000 items have been donated to people in-need through this online platform. Additionally, three new food rescue partners have joined the Countdown Food Rescue programme in Tauranga, Hamilton and Auckland.