Countdown has told suppliers this week that the Price Lockdown programme has produced outstanding results for both the retailer and the trade. The company says the marketing concept has raised participating product sales by 49 percent in the past twelve months and has now averaged a 38 percent increase in sales over the two year period since it was launched.
The 350 suppliers at this week’s business update in Auckland were also told that there has been an ongoing reduction in promotional sales. In 2014, 62 percent of all product sales at Countdown nationally were on promotion. Last year this dropped to 52 percent on average and, last month, the figure had dropped even further to 45 percent.