As part of the introduction of Munchkin Grass Fed milk-based formula and toddler drinks, a new multi-million dollar marketing campaign has just been announced in Australia, China and the US to raise awareness of the health benefits of New Zealand 100 percent grass-fed dairy products.
“With growing demand, the livestock industry has shifted and organic milk is now coming from industrial-scale facilities. In fact, many US organic brands are buying milk from mega-dairies with as many as 10,000 cows on a factory farm,” said Steve Dunn, CEO of California-based Munchkin.
The campaign will include advertising, public relations and social media. Munchkin is currently the fourth largest shareholder of South Island dairy processor Synlait, having acquired more than 5.5 million shares. The US company pays a premium price per kg for NZ milk produced to Munchkin’s grass-fed standards.
“Moving into the formula market, we saw New Zealand’s dairy technology as world leading and we jumped at the chance to invest here,” said Dunn.