Coca-Cola Oceania and Coca-Cola Amatil have announced a significant step forward towards sustainability—by the end of this year, all of their plastic bottles smaller than one litre, and all water bottles will be made from entirely recycled plastic in New Zealand. This equates to just over half of the plastic bottles produced by Coca-Cola Amatil in New Zealand. As well as an increase in the reuse of the plastic, it also means the elimination of around 2900 tonnes of new plastic per year that would’ve been ordered in otherwise.

As a part of Coca-Cola’s global commitment to ‘a World Without Waste’, an ambitious movement to collect and recycle the equivalent of every bottle or can Coca-Cola sells globally by 2030. Atop of this, Coca-Cola aims to make all of its consumer packaging 100 percent recyclable globally by 2025.

Coca-Cola has a vision of a circular plastics economy. Ultimately, consumers would purchase the product, the discarded bottles would be collected and recycled, they would be transformed into preforms, and then manufactured into bottles once more—a full circle.

“As one of New Zealand’s largest beverage companies, we have a responsibility to be part of the solution to the plastic waste crisis,” said Richard Schlasberg, general manager of Coca-Cola Oceania. “This is a big commitment to using more recycled plastic—one of the largest of its kind by a beverage company in New Zealand—and will significantly reduce the impact of our business on the environment.”

Chris Litchfield, managing director of Coca-Cola Amatil New Zealand, said, “Our move to substantially increase the use of recycled plastic means we will avoid using around 2900 tonnes of new plastic and that’s incredibly positive for our environment. Already all the bottles and cans we make can be recycled, and this takes us a step further towards creating a truly circular economy.”

As well as making global moves to develop sustainable practices, Coca-Cola Oceania and Coca-Cola Amatil New Zealand also support a number of local, sustainable practices including the Sea Cleaners, The Public Place Recycling Scheme and the Band Together anti-litter campaign.