Thanks to the latest technological innovations, more and healthier food options are being offered by Kiwi food companies to meet consumer demand, with products getting better ratings from the Health Star Rating scheme.
“The recent launch of Wattie’s Tomato Sauce with 50 percent less sugar, but with the same taste that New Zealanders expect, was a big breakthrough following major product research,” said Katherine Rich, CEO, NZ Food & Grocery Council.
Rich also praised Sanitarium’s launch of a reduced-sugar breakfast drink, Kellogg’s announced decision to introduce similar changes to its brands, and Frucor’s release of its Sparkling Oh! range as an alternative to soft drinks.
“Anyone who makes food at home knows it’s never a case of whipping out one ingredient and automatically expecting the same outcome. New products take many months of trialing different recipes and ingredients with consumers to make sure the improved product suits their tastes,” said Rich.