Supermarket customers are being encouraged to take direct action in the fight against plastic packaging. Sustainability communications advisor Kimberley Collins proposes a national day of action where plastic packaging from supermarkets is unwrapped and left in stores. These protests against plastic have gained global momentum as a sign of consumers sending a direct message to suppliers. Collins said, “This is about consumers showing companies that they hold the power.”
In response to the idea of this plastic protest, Foodstuffs head of external relations, Antoinette Laird said, “We are disappointed that the public is being encouraged to come into stores and create litter—our people on the floor are doing the best they can to provide great products and service to our customers. Plastic waste is a monumental issue which we are trying to tackle as a business—we need the public’s help and support to make true change happen for the future.”
