Justine’s Limited is a wholesale health food manufacturing company that prides itself on creating protein-rich products, with a strong emphasis on guilt-free indulgence. The company was established in 2005, and since then has seen a boom in its product range with over 1500 stockists, worldwide.
Q: What is the brand story?
A: At Justine’s, the aim is to treat the world to baked goods that are beneficial for everyone. Whether consumers have dietary restrictions or are just health-conscious and hungry, then Justine’s has a cookie or brownie for them. The products are ultra-low carb, high in protein, calcium and fibre, and wheat, gluten, and sugar free.
Q: What is the current product range and variants and what makes these products stand out in the market?
A: There are four variants of Justine’s protein cookies; Chocolate Chip, Chocolate Fudge, Peanut Butter and Raspberry White Chocolate. Justine’s also has one variant of high protein brownie – the double chocolate dream brownie. Besides being ultra-low carb, high in protein, calcium and fibre, the cookies are gluten free as well. The products have undergone rigorous testing to ensure that the end result is healthy and safe for consumption. Justine’s takes pride in manufacturing a product that is high in protein, delicious, has a 4-5 Star Health rating, and is Coeliac Australia and New Zealand approved. All products are created in a certified HAACP facility, a qualification that ensures a healthy product centered around a systematic preventive approach to food safety from biological, chemical, and physical hazards.
Q: What is innovative or unique about the product?
A: CEO Justine Muollo is a unique cookie and her passion and motivation in producing innovative products has led her to win the prize of Best Global Grocery Product at the Sial D’Or, in Paris 2002. She obtained this through her creation of the Biscotti Spoon. Her drive in this field spills over into Justine’s Cookies, being intolerant to dairy and gluten herself, she saw a gap in the market for a diabetes-friendly cookie that can be enjoyed by those with dietary restrictions.
Q: Who is the consumer and what benefit does the product bring them?
A: People who have dietary restrictions love Justine’s cookies. Coeliacs, diabetics all enjoy them. Anyone who is looking for a healthier alternative, whilst not compromising on indulgence prefers these cookies.
Q: What consumer trend does the product support?
A: Gluten free, low sugar, high protein and even keto.
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