Longtime friends and business partners, Jenny and Lindy created Beer Belly Jellies to offer something new to the market. Despite the challenges they face, they hope to encourage women to take the risk of starting up a business. 

What is your company background, how did you start the business?

At tastings, many ask us “how did you come up with making beer jelly?” Vancouver Island is where it started, regenerating after a day of sightseeing at a craft brewery – out came the pale ale jelly with the cheeseboard. Delicious – such a unique taste and so velvety, I was tempted to lick the dish. Back home, we experimented using New Zealand craft beer. Over thirty batches later, we got the consistency, colour and taste right. Jenny and Lindy, the creators of BBJ, are longtime friends and a great business team – Lindy creates the product, Jen’s fantastic on the strategising.

Setting up Beer Belly Jellies has been a gritty challenge, achievable with lots of support from the family and friends. We hope us ‘giving it a go’ will encourage other women who’s always dreamed of setting up their own small business to take the risk.

What are the current product range and variants and how do these products stand out in the market?

The product range is available for viewing on the website under Jellies. They stand out in the market as in New Zealand, there’s wine jelly but no other beer/spirt jelly. They are something very different to have on a cheese platter.

Has there been any recent company news?

We have been experimenting with new flavours as well as enhancing the present jellies. Who knows what we’ll try next!

Where are your products currently available to buy, and are you looking at or wanting to expand your availability? If so, where would you like to see the product situated?
Our products are currently available on the Delis website. We’ve never found the ideal outlet in Auckland, but we would love a buddy up there.

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