UK | According to Aldi, shoppers have been reaching for their festive treats even earlier this year as the nights draw in and the temperature drops.
The UK’s fourth-largest supermarket has reported a staggering 170 percent surge in sales of Mulled Wine and Flavour Mulled Wine year-on-year, with Aldi’s entire seasonal range experiencing 20 percent year-on-year growth.
Other notable increases reported by the UK’s cheapest supermarket include chocolate and confectionary sales, which rose by over 40 percent, and sales of its Specially Selected Cocoa Dusted Truffles, which were up 190 percent year-on-year.
Meanwhile, Aldi said it also saw a bumper Halloween this year, with sales up over 20 percent, as Brits enjoyed the spooky season by embracing Halloween-themed decorations and toys such as its Halloween Squishees.
Aldi has officially become the go-to destination for Christmas this year, as the discount supermarket has been named Christmas Retailer of the Year by the Quality Food Awards and ‘Best Overall Grocer’ at the prestigious Good Housekeeping Institute Christmas Taste Test 2024.
The annual Good Housekeeping taste test, which tested 730 products from more than 97 brands, also crowned Aldi’s mince pies, turkey and champagne as best-in-class in their categories.
“There’s been so much doom and gloom this year, and it looks like Brits are responding by indulging in a few festive comforts even earlier than ever before,” said Julie Ashfield, Managing Director of Buying at Aldi UK.
“From mains and sweet treats to staples like mulled wine – we’ve got every course covered with our seasonal range this year. We might not be able to fix the news, but shoppers can count on Aldi to make Christmas amazing without breaking the bank.”
Consumer champion Which? has also named Aldi October’s cheapest supermarket for the 12th consecutive month.
More global news here
