Asda has announced that David Hills has joined the supermarket as its new Chief Customer Officer.
David joins from Aldi, where he was previously Group Director of Marketing and Communications. He joined the discounter in 2007 and held several senior commercial roles before taking up his current position in 2012.
Before joining Aldi, David spent nine years at Kellogg's across various sales, category management and customer marketing leadership roles in the UK and Australia.
As Chief Customer Officer, David has responsibility for the strategy and development of Asda's total customer proposition, marketing and brand management. He takes over from Asda's acting Chief Customer Officer, Sam Dickson, who will assume responsibility for Asda-brand customer propositions with a focus on improving quality perception.
Asda's co-owner, Mohsin Issa, said earlier this year, Asda announced that David would join as the retailer's new Chief Customer Officer.
"He brings a wealth of retail and grocery-sector experience to our business and will play a pivotal role in driving our customer strategy forward as we work towards our ambition of becoming the UK's number two grocery retailer," said Issa.
David Hills, Asda's Chief Customer Officer, said leading the customer team at such an iconic British brand with a long heritage as a consumer champion was a privilege.
"This is an exciting time to join Asda as it accelerates its convenience and omni-channel retail growth, bringing outstanding quality products at incredible value to many more communities throughout the UK," said Hills.
