UK | Asda has announced that it will provide the equivalent of one million breakfast meals to mark ten years of its partnership with FareShare, the UK’s biggest charity fighting hunger and tackling food waste.
The donations are being provided via Asda’s wholly-owned subsidiary IPL. They will consist of a portion of cereal and a piece of fruit supplied to the Magic Breakfasts programme via FareShare.
Asda has worked in partnership with FareShare since 2013, and in that time, it has provided the equivalent of over 30 million meals of surplus food from its stores and depots. This food has been redistributed by FareShare to over 7000 separate charities and community groups in the process.
Thanks to support from Asda, FareShare has received £13 million in corporate donations through Asda’s Fight Hunger, Create Change programme, which helped to increase FareShare distribution capabilities throughout the Covid-19 pandemic.
Magic Breakfast is a charity that delivers free breakfasts to children facing hunger daily, working with primary, secondary, ASL / Special Educational Needs schools and Pupil Referral Units and serves 200,000 children and young people on a rolling basis.
This donation follows the one million Christmas Dinners that Asda and IPL are donating to FareShare through the festive period as part of its support for the Coronation Food Project, which launched last week.
As well as our donations to FareShare, Asda continues to serve its communities by offering the Kids Eat for £1 meal deal, which has served over 2.6 million meals since its launch in June 2022.
George Wright, CEO at FareShare, said that it would like to say a huge thank you and congratulations to all its friends at Asda.
This has been one of the most significant partnerships FareShare has ever had.
“Over the last ten years, Asda has donated an amazing £13 million, given us the equivalent of 30 million meals and supported 7000 charities.”
Wright continued that at every opportunity, Asda helps to identify, save, and redistribute surplus food, helping FareShare ensure it goes to people who need it most rather than waste it.
“Every person at Asda has given us amazing support, and these incredible milestones would not have been reached without their dedication and commitment.”
Kris Comerford, Chief Commercial Officer – Food, said that Asda’s partnership with FareShare had already helped provide thousands of charities and community groups with much-needed support and simultaneously helped reduce the amount of food that goes to waste.
“We are incredibly proud to have been able to work with FareShare to help in our communities, and we know that these million breakfasts will go some way to helping those in need this Christmastime,” said Comerford.
