Fonterra’s global brand of dairy ingredients, NZMP, is making its mark in the US due to American consumers increasingly asking for high-quality, nutritious food from trusted companies.
Grass-fed, pasture-raised and free-range are currently trending in the North American market, according to Rachel Marshall, key account manager of Fonterra USA.
“People are looking for natural flavour and goodness, higher nutrient levels and positive effects on the environment, including feeding animals as they were designed to be fed – roaming on pasture. As a result, more and more people prefer a ‘grass-fed’ option, such as those offered by NZMP ingredients, Fonterra’s dairy ingredients business, and are prepared to pay more for them,” Marshall said.
NZMP is enjoying a strong commercial advantage in the market as 90 percent of its products come from New Zealand, which has a global reputation for being green and sustainable.