Nestlé Oceania has announced that Australia will be the first country to trial paper packaging for KitKat chocolate bars. The exclusive trial will be in Coles supermarkets across Western Australia, South Australia and the Northern Territory. More than a quarter of a million bars will be wrapped in the new paper packaging.
“We’re proud to be the first country globally to trial KitKat in paper packaging as an important step towards reducing our use of virgin plastic. With all packaging innovations, our priority is to ensure we deliver the same delicious KitKat with creamy chocolate and crisp wafer,” said Chris O’Donnell, Nestlé Oceania General Manager of Confectionery and Snacks.
“Our partnership with Coles has made this packaging trial a possibility, where Aussie chocolate lovers can have their say on our innovative KitKat packaging. The feedback we receive on this trial will help shape the next step of giving Aussies their favourite break.”
Each bar will feature a QR code, which customers can scan to share their opinion on the new packaging. The paper can be recycled through kerbside recycling bins that process paper and has a thin metal barrier film to keep the chocolate bar fresh.
“Coles is thrilled to partner with Nestlé on this important trial which will provide customers the opportunity to have a say on new packaging options and help the company lead the charge in innovative solutions. As part of Coles’ Together to Zero waste ambition, we are committed to reducing plastic packaging wherever possible in Coles supermarkets so we’re really proud to work with fantastic suppliers like Nestlé to trial a new packaging solution for one of Aussies’ favourite chocolate bar,” said Leanne White, Coles General Manager of Grocery.
