British supermarket chain Tesco is under fire for failing to remove its out-of-date promotional labels from its shelves and could face prosecution.
A BBC investigation found that shoppers were being misled and overcharged. Out-of-date labels were displayed at two-thirds of stores visited, and according to law firm Osborne Clarke, sanctions can include a fine and imprisonment of individuals. Following the recent release of new guidance on pricing practices, in fact, UK grocery retailers must have ‘robust systems’ and procedures in place to manage their price promotional activity.
In the meantime, a Tesco spokesperson apologised for the pricing errors and said the company was ‘extremely disappointed’ with the findings.