Utilising Consumer Data

Morrisons, Eagle Eye, consumer data

Eagle Eye, a leading SaaS technology company powering real-time, omnichannel and personalised consumer marketing activities, has secured a five-year contract with Morrisons Supermarket Ltd, one of the largest supermarket chains in the United Kingdom, to further develop its loyalty and promotional offering.

Eagle Eye's AIR platform will enhance Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in-store, online and on fuel. The new offering will create more ways of engaging with customers, and help the supermarket scale the number of broadcasts and targeted offers available, giving customers more reasons to shop at Morrisons.

The scheme will be rolled out to all 499 stores nationwide and is expected to go live later in 2023.

Delivering an enhanced digital loyalty and promotions solution will enable Morrisons to continue innovating its in-store and online customer experience to drive incremental sales and become more personalised at scale.

Rachel Eyre, Morrisons Chief Customer and  Marketing Officer said this had been a transformational year for Morrisons More Card loyalty scheme, and the retailer was happy to be working with Eagle Eye, an acknowledged leader in this field, as Morrisons implements its plans to develop the scheme still further for customers.

Tim Mason, CEO of Eagle Eye, said that Eagle Eye was excited to have won this multi-year contract with Morrisons, one of the UK's leading supermarkets, and looks forward to supporting their commitment to helping customers make every penny go further, saving them money on the everyday items they want and need.

“We are proud that our platform is supporting the exciting pace of innovation taking place across the retail sector at a time when providing value for consumers has never been more important,” said Mason.