USA | PepsiCo’s story began 60 years ago with the union of two of the world’s most iconic brands, Pepsi and Lay’s.
Today, the business is a family of over 500 brands and more than 300,000 people, with its presence stretching from corner stores in Kansas to kitchens in Cairo, to the bustling streets of São Paulo and shops in Shanghai.
While the business has grown and transformed in many ways, the corporate brand has remained the same for nearly 25 years. Now, it has introduced a new brand identity —one that reflects who it is and the future it will build.
The new look is more than just a logo; it's a symbol of transformation that captures the energy, optimism and ambition of PepsiCo in 2025 and beyond.
“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo Chairman and CEO Ramon Laguarta.
At the heart of the logo is the letter "P," a familiar nod to its heritage, surrounded by forms, symbols that represent the values guiding its future: consumer centricity, sustainability, and great taste.
The colour palette draws from the real world and reflects PepsiCo’s commitment to people and the planet. The new custom typeface, featuring lowercase letters, conveys a sense of approachability that mirrors the bold, consumer-centric spirit of brands.
And at its foundation: a smile. Simple, universal and deeply human, it serves as a visual cue that directly connects to the mission of creating more smiles with every sip and every bite, expressed in three words: “Food. Drinks. Smiles.”
“Our refreshed corporate brand is a beautiful expression of both who we are as a company today and our aspiration for the future, reflecting our wide portfolio of beloved foods and drinks brands,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods.
“By putting smiles at the heart of our visual identity, we’re signalling our obsession with consumers, and that obsession fuels our growth.”
The new brand will come to life in a variety of ways, starting with a redesign of the website and the global social channels. It will be phased in over time across markets, channels and touchpoints, from food and beverage packaging to workplaces and signage, linking the broad family of consumer brands with the corporate brand.
More global news here
