AUSTRALIA | Woolworths has revealed plans for its first Customer Fulfilment Centre (CFC) in Western Australia.
The CFC will be located in Mirrabooka, Perth North, to serve the increasing demand for online grocery orders from Perth’s growing population. This will be dedicated to filling online orders for home delivery and direct-to-boot.
Its team of personal shoppers will hand-pick products from shelves and fridges inside the 7800sqm warehouse, which will be modelled on a large-scale supermarket without customers.
While Woolworths stores will continue to pick and pack online orders, the new CFC will significantly boost the retailers’ e-commerce capacity, increasing next-day fleet delivery capacity by more than 50 percent across the greater Perth metro area. More customers can book an order window that suits them best.
"We're delighted to announce WA’s first Customer Fulfilment Centre, which will help us better meet the needs of Perth’s growing population for fast and convenient online groceries,” said Woolworths Managing Director eComX, Sally Copland.
"Not only will the new centre create more jobs in the area, but it will also provide a major capacity boost to our same-day delivery and Direct-to-Boot services.”
The $23.8 million development received state planning approval last week. Initial projections forecast construction to commence by early 2026 and be operational in 2027.
The CFC has been expected to create approximately 150 new jobs through construction, with more than 400 jobs in the area for personal shoppers, management roles, and home delivery drivers upon completion.
While Woolworths’ home delivery trucks will carry orders from the site to customers’ doorsteps, the development will also include 12 Direct to Boot parking bays for local customer orders to be collected on the go.
The unveiling of the new CFC comes as Perth’s population has continued to grow. By 2050, the city has been forecasted to become Australia’s third-largest city after Sydney and Melbourne.
The site is at Alexander Drive, which provides good connectivity to Reid Highway, Mitchell Freeway, and Tonkin Highway. The addition of the Mirrabook facility will bring Woolworths’ total number of CFCs across Australia to eight.
The facility is being built on a greenfield site, part of a larger industrial subdivision led by Hesperia. The project has targeted a 5-Star Green Star Rating from the Green Building Council Australia. It will have various sustainability features, including zero-carbon operating energy, EV charging, sustainable materials, natural lighting, and solar panels.
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