Heilala Vanilla will soon have a brand-new look with the announcement of the company’s new brand re-fresh to celebrate the businesses ten year anniversary. For the past six months, Heilala has worked with a leading design agency to refresh the brand and ensure it reflects the current purpose and mission of the company, now and into the future.
Heilala Vanilla CEO Jennifer Boggiss said that the company felt that a brand refresh was fitting to recognise the 10-year achievement of the company.
To celebrate the brand refresh, Heilala has also launched two limited edition baking packs just in time for Christmas. The Vanilla Collection and the Junior Baking Box are ideal gifts to ensure your festive baking is a hit this holiday season.
The Vanilla Collection comprises of three pantry essential vanilla products ideal for all baking and dessert creations while the Junior Baking Box features vanilla in two formats to make kids baking fun, easy and delicious.
In addition to the brand refresh, Heilala Vanilla has also been in the process of planning and planting 100 acres of vanilla in Tonga. The planting of the vanilla in the South Pacific is something that is incredibly important to the company. Heilala Vanilla’s purpose is to empower women in the South Pacific agricultural communities, so their children have choices.
"Celebrating ten years of the brand is a huge milestone for us, and it felt fitting to recognise the achievement with a fresh new look. As we move into the next phase of the brand, we are committed to delivering top quality vanilla products while continuing our mission of being a purpose-led business, through supporting our vanilla growing communities in Tonga.”
Heilala Vanilla originally began as an aid project in 2002 when a New Zealand family established a vanilla plantation, in partnership with a local family in Vava’u, Kingdom of Tonga. The brand was officially established in 2008 with a range of vanilla products after the crop was harvested and brought back to New Zealand. Heilala Vanilla has a significant impact on the local community in Tonga including providing employment which creates empowerment, along with a sense of purpose and pride.