Contributors To Food Price Fall

strawberries

Many New Zealanders may be able to include more fruit and vegetables on their festive menus thanks to a significant drop in the cost of produce.

The latest Food Price Index (FPI) data released today shows fruit and vegetable prices fell 3.4 percent between October and November, driven by seasonal price falls in tomatoes, capsicums, and strawberries. This was the most significant drop recorded by the five food categories measured.

Tomatoes recorded the most significant price drop in November compared to the month prior, followed by lettuce, cabbage and broccoli.

Although food prices increased compared to last year, they have steadily fallen since September. That continuing downward trend is great news in the lead-up to the big day, given the effect fresh produce can have on your mental and physical well-being.

Carmel Ireland, Project Manager, United Fresh (the organisation representing the interests of the fresh fruit and produce sector), said Christmas can be stressful, but eating a healthy diet directly impacts your mood and energy levels.

“Kiwis have done it tough this year with the cost of living crisis. Christmas is all about treating yourself; there’s no bigger gift than good health. We encourage people to load their plates with creative salads and top their pavlovas with piles of fresh fruit,” said Ireland.

She continued that strawberries, blueberries, avocados, and tomatoes are plentiful at this time of year, so prices are affordable.

“All these colourful fruits are full of antioxidants and nutrients that deliver enormous health benefits.”

Fresh cherries, raspberries, asparagus, beans and peas are now hitting supermarket shelves. Summer stonefruit is also on its way, albeit a little later than normal, due to Cyclone Gabrielle’s impact on Hawke’s Bay.

“Growing conditions are good, and bargains should be had when you shop in season.”