Iconic disinfectant brand, Glen 20, has today launched a new national TV campaign in partnership with New Zealand Red Cross. As a not-for-profit and humanitarian organisation Red Cross supports Kiwis in need around the country every day.
In this new TVC, Glen 20 highlights the much-needed service New Zealand Red Cross provides to protect the wellbeing of New Zealanders. The TVC is part of a broader, purpose-led initiative where Glen 20 uses the power of its brand to encourage New Zealanders to get behind the organisation during these challenging times.
“At RB Hygiene, we are passionate about meaningful, purpose-led partnerships that help us deliver on our commitment to create a cleaner, healthier world – a commitment that sits at the very core of our business, and will continue to do so as we all work together to overcome COVID-19," said Marc Reitsma, Country Manager at RB Hygiene NZ.
“When ideating different ways our business could make a positive contribution to the community most vulnerable in this pandemic – the synergies between Glen 20 and New Zealand Red Cross became very clear. As one of the country’s leading disinfectant brands, Glen 20 has been helping to protect New Zealanders for generations, and so too has New Zealand Red Cross. While the means by which we achieve this may differ, we are motivated by a common goal and we are excited to partner with the New Zealand Red Cross team during COVID-19 and do our bit to support them during this unprecedented period,” added Reitsma.
The simple, but emotive execution aims to drive much-needed donations for the organisation, which has felt the impact of COVID-19 in recent weeks.
In addition to the TVC, RB Hygiene has donated more than $65,000 worth of Glen 20 and Dettol products to include in Red Cross Parcels which are being distributed to vulnerable communities around New Zealand. In June, 3,700 parcels were delivered to Meals on Wheels recipients and former refugee households that are supported by New Zealand Red Cross. Throughout the winter months, an additional 2,000 parcels containing the essential hygiene products will be distributed to individuals hard hit by COVID-19.
“We’re very pleased to have the support of RB as we work to address the many challenges the pandemic presents to our vulnerable communities. RB’s product donations have been a great addition to our Red Cross Parcels and their TVC will provide a great boost to awareness around our work and donations," said Niamh Lawless, Secretary General of New Zealand Red Cross.
The TVC first aired on Sunday, 12 July and will run nationally.
For further information on New Zealand Red Cross, visit https://www.redcross.org.nz/