Impossibly Crafted World of Lyre’s

This Dry(ish) July consumers need not look further for their choice of tipple as Lyre’s invites them to enter the world of impossibly crafted non-alcoholic drinks that pay homage to the flavours of the world’s most classic spirits.

Deriving its name from the Australian Lyrebird, known for being able to mimic sounds from its environment, Lyre’s is a premium mastery of 12 non-alcoholic variants, which define a new level of sophistication for low or non-alcoholic drinks and cocktails.

The meticulously crafted range recently became the most awarded non-alcoholic spirts brand in the world, and uses all-natural essences, extracts and distillates to match the aroma, taste and appearance of the traditional spirit, without using alcohol as a base.

“Lyre’s was created to change the way the world drinks and give freedom of choice. As the mindful drinking trend grows around the world, more and more people are looking for classy and chic alternatives to alcohol," said Lyre’s co-founder Mark Livings.

“We believe that it’s all about flexibility and giving people the choice when it comes to drinking and socialising. Lyre’s is a range of variants, so we provide the option for any bartender or at home drinker to transform the rich world of mixed drinks and cocktails into low or non-alcoholic versions.”

Each unique variant can be enjoyed like the classic they pay homage to – fancy an espresso martini sans alcohol? Make it a Lyre’s by using their Coffee Originale and White Cane Spirit and you’ve got yourself a fanciful cocktail.

Other variants include American Malt and London Dry Spirit which can be used as a single variant, similar to bourbon or gin, to make simple mixed drinks or in multiple variants to create a diverse range of cocktails.

Just like its namesake, each Lyre’s variant mimics the building blocks of a time-tested classic so that in the absence of alcohol, the alternative is just as inviting.

“The idea with Lyre’s is that it gives you a non-alcoholic alternative, with the option of making it alcoholic if you want – that’s the beauty of it – you have the freedom to choose,” said Livings.

With a range of non-alcoholic variants to suit even the most sophisticated of palates, Lyre’s has made the impossible possible, giving consumers the freedom to have their drink their way. Go on, make it a Lyre’s this Dry(ish) July.