Kellogg’s has today announced that its team will be serving up breakfast at the Auckland City Mission (ACM) every Friday morning throughout the month of October, in recognition of the first anniversary of its ongoing partnership with the Mission. Kellogg’s staff will be rolling up their sleeves to help serve up a nourishing breakfast of cereal, fruit, yoghurt and milk to the Mission’s regular clients, as well as people dropping in requesting a meal.

Since forging its partnership with Auckland City Mission in October 2016, Kellogg’s has donated more than 40,000 serves of cereal and snacks to help Kiwis in need. Kellogg’s ongoing partnership with the Auckland City Mission aligns with the company’s global initiative, Breakfast for Better Days, which aims to fight food insecurity and hunger by providing 2.5 billion serves of cereal and snacks across the globe by the end of 2025.

Ben O’Brien, Kellogg’s country manager, said he was extremely proud to be supporting the Auckland City Mission.

“It’s a privilege to be involved with the incredible work that the Auckland City Mission does in our community. We hope that the small role that Kellogg’s plays in supporting the Mission will make a difference in the lives of Kiwis who need it most.”

Chris Farrelly, Auckland City Missioner, said that in terms of donations, every little bit counts.

“Every day there are far too many members of our community who are struggling to make ends meet and this often means food becomes a luxury that many people just can’t afford. Every Kiwi needs to start the day with breakfast, which is one of the reasons we are so pleased to have Kellogg’s on board to provide support.”