The Salvation Army and Countdown have teamed up again to make Christmas brighter for Kiwi families in need.

To help the 17,000 families who request food assistance over Christmas, Countdown has already donated 183 shopping trolleys filled with groceries totalling $90,000. More will come thanks to donations. New Zealanders can contribute through The Foodbank Project (, NZ’s first online foodbank.

Launched one year ago, the initiative collected over 50,000 grocery items.
“We’re seeing rising demand in rural areas around Taranaki, Hawke’s Bay and Waikato, partly as a result of the downturn in the rural economy. We’re also seeing increased demand among working people in areas such as Auckland’s North Shore and Hibiscus Coast. Demand in Christchurch is also rising again after a period of stability,” said Pamela Waugh, national secretary for social services, The Salvation Army.

Most-needed food products include baked beans, tinned spaghetti, long-life milk, dry pasta, breakfast cereal, rice, peanut butter, sugar, pasta sauce, canned tuna and Christmas treats.