Foodstuffs New Zealand researched to uncover which was more popular and beloved by Kiwis nationwide, hot cross buns or chocolate eggs.
The 100 percent locally owned and operated co-operatives behind PAK’nSAVE, New World, and Four Square stores asked Kiwis how they’d be celebrating Easter this year, reaching out to over a thousand online panel members
across New Zealand over March.
The research revealed the true extent of the nation’s obsession with hot cross buns, with 56 percent of Kiwis intending to have a hot cross bun this Easter. This was slightly ahead of the 48 percent who would enjoy a chocolate egg.
Foodstuffs New Zealand’s Head of Customer Insights and Intelligence, Chris Day, stated the insights form part of how the cooperative ensured what’s on offer reflected what customers wanted to celebrate with the holiday.
“Hot cross buns are a bit of an obsession in New Zealand, and our research confirms just how popular they are,” revealed day.
“We also know that finding value is significant for Kiwis, so picking up a pack of hot cross buns at the supermarket can be an affordable treat for families,”
Traditional buns with a flour cross and sultanas still reign supreme, with 80 percent preferring this option to more modern flavours using ingredients like chocolate chips or caramel. The traditional hot cross buns are more popular for those aged over 60.
Aside from partaking in hot cross buns and chocolate eggs, close to half (48 percent) of Kiwis intended to use the holiday to spend time with family, with 17 percent looking to travel out of town for at least one night.
Easter Sunday is likely the most popular day for Kiwis to get together, with 65 percent wanting to gather for dinner and over half planning to make the family get-together a formal affair.
“It’s clear that food is an important part of Easter activities, and it’s an extraordinary time of year for our teams across New Zealand who help create memorable moments for Kiwis and their families.”
