Foodstuffs-owned Pak’nSave and New World stores have joined the #MissingType campaign, launched by New Zealand Blood Service (NZBS) to solve the shortage of A and O blood types. As part of this initiative, which aims to register 10,000 new blood donors, both supermarket chains have temporarily removed the A and O letters from their brands.
“NZBS is the sole provider of blood and blood products throughout the country; the job they do saves thousands of Kiwi lives. But without the gift of blood from the public, the lives of many New Zealanders and their families would not be the same,” said Steve Anderson, managing director, Foodstuffs NZ.
“We appreciate that NZBS needs to collect approximately 3,000 donations each week, andto achieve this raising public awareness is critical. The #MissingType campaign is one that we are proud to support and we encourage all Kiwis to step up and register to be a blood donor.”
For more information, visit www.nzblood.co.nz.