Ten Countdown stores in the Waikato have joined the industry-led Soft Plastics Recycling Programme, following a successful trial in Auckland. Encouraging consumers to recycle their unwanted plastic bags and soft plastic packaging, including empty bread, cereal and frozen food bags, the programme has collected more than one tonne of them so far.
“The success of the initial trial in Auckland and expansion to our Waikato stores is a result of the industry collaborating to provide customers with an easy and convenient way to recycle their soft plastics. The benefit of being part of this programme is that it includes all those involved in the life-cycle of plastic packaging, the manufacturers, distributors and consumers,” said Dave Chambers, managing director of Countdown, which has cut its waste to landfill by 43 percent since 2006, despite having increased its selling space by 37 percent.
The Countdown supermarkets now joining the campaign are Bridge Street, Cambridge, Chartwell, Claudelands, Dinsdale, Hamilton, Huntly, Nawton, St James and Te Rapa, with eight million items expected to be recycled every year.