New Zealand’s largest fully-integrated apple grower, packer, manufacture and marketer has announced that it will be implementing crop management system and record keeping software, Croptracker. Mr Apple is committed to product quality and traceability, and so adopting the software made perfect sense.

New Zealand grower Mr Apple operates over 1,100 hectares of orchards and exports over 4 million cartons of apples a year. The company prides itself on delivering the best quality apples to its customers and as a result, has food safety and traceability certifications from some of the most demanding programs in the world.

“After a global search, we selected Croptracker because it’s a well-established and comprehensive solution that creates orchard operational efficiencies and is easy to use,” explained Andrew van Workum, CEO of Mr Apple. “We are looking forward to rolling it out across all our orchard operations. This is a significant step for Mr Apple and the 1,300 orchard staff that will rely on the Croptracker software.”

Croptracker provides advanced solutions to increase growers production efficiency and traceability while at the same time reducing operational costs. The overall goal of Croptracker is to develop technology to make the produce industry more efficient, sustainable and profitable.

"We are excited to begin this journey with Mr Apple. Like the team at Croptracker, every person within Mr Apple's global operation is focused on bringing the very best product to the end user. We are excited to be working with them on our companies' ongoing paths to operational and product excellence,” added Jeff Chemeres, chief strategic officer of Croptracker.

Cloud-based management system, Croptracker combines data from RFID systems, weather stations, soil sensors, and user-inputted information to improve the procedures and profits of growers. Today, Croptracker is used by more than 2,000 growers from 41 different countries.