Condiment producer HEINZ is teaming up with Pulpex, to develop a paper-based, renewable, and recyclable bottle made from 100 percent sustainably sourced wood pulp. The sustainable bottle is to be tested on HEINZ's world favourite Ketchup.
The collaboration is the latest step in HEINZ's journey to reduce its environmental footprint, as the company hopes to make packaging globally recyclable, reusable or compostable by 2025. The innovation will also help HEINZ achieve a net total of zero greenhouse gases by 2050.
HEINZ currently offers recyclable glass and plastic bottles, plastic squeeze bottles made from 30 percent recycled content in Europe, and 100 percent recyclable caps.
"This new HEINZ bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.” Said Kraft Heinz CEO Miguel Patricio.
“We are delighted to work with HEINZ to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration. We believe that the scope for paper-based packaging is huge, and when global household names like HEINZ embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.” Said Scott Winston, Pulpex CEO.