Global chocolate manufacturer Mars joined the growing list of companies reaffirming its commitment to sustainable packaging practices. As of today, 19 percent of its packaging is recyclable in practice and at scale.
The maker of Snickers bars announced that by 2025, its plastic packaging will be 100 percent recyclable, reusable and compostable. The company also vows to reduce the use of virgin products by 25 percent and eliminate Polyvinyl chloride (PVC) across all plastic packaging by 2020. Furthermore, the brand aims to use 30 percent recycled materials for packaging, as well as produce 10 innovative reuse programs by 2025.
In an interview, last March, David Kiu vice president of corporate affairs at Mars Wrigley Confectionery, emphasised the importance of the infrastructure and consumers in collecting recyclable materials to be used for packaging.
“We believe that this issue is a shared responsibility that requires multi-stakeholder solutions. Consumers too have a part to play by responsibly disposing used packaging responsibly.”