Supreme’s New Owners

Coffee Supreme ungergoes wonership change

The well-loved Kiwi coffee roastery, Coffee Supreme, has been acquired by New Zealand owned investment company Pioneer Capital. Chris Dillon and Maggie Wells foundedthe company nearly 30 years ago and are pleased to ensure the business remains New Zealand Owned.

“Coffee Supreme’s success has been underpinned by our kaupapa to continuously improve. Right from the outset, it’s been about caring for our customers, looking after the environment and looking after each other. It’s why our customers know Coffee Supreme is a brand they can trust and a company that values Aotearoa.” Said Dillion.

“Pioneer Capital’s ownership will mean Supreme’s customers will be supporting organisations that are important to New Zealand’s future, including the NZ Super Fund and iwi organisations. We think that has real value.”

Pioneer Capital is a growth-orientated investor that currently has a list of 29 New Zealand businesses.

“We admire both the business strategy that sits behind Coffee Supreme and the fact it is an organisation with heart that works hard to support the New Zealand hospitality industry, particularly during COVID. We will ensure that ethos continues.” Said Randal Barrett, Pioneer Capital Managing Director.

“We’re right behind Coffee Supreme’s current growth plans which involve increasing direct-to-consumer sales through FMCG and online channels while expanding New Zealand cafe culture and customers in overseas markets.”