Today is the UN International Day of Awareness of Food Loss and Waste. To raise awareness, Best Foods have partnered with the Vodafone Warriors and Love Food Hate Waste to create ‘The Best Foods Waste Warriors’ campaign. Using the star power of league players, the campaign aims to educate its audience on how and why NZ wastes a tremendous amount of food.
“It is quite possible for Kiwi families to prevent the hundreds of thousands of tonnes of food being sent to landfill as most of this food can actually be eaten rather than being thrown out. Not only is wasting food costing us money, but it is also bad for the environment. New Zealanders could learn a lot of valuable information from this campaign to step up and take charge of their food waste,” said Gel Lim of Love Food Hate Waste.
NZ households currently waste around $1,520 worth of food each year and send a total of 157,389 tonnes to landfills.
“We know how well a lick of Best Foods mayonnaise can help bring some life to ‘left behinds,’ or disparate ingredients. We are delighted to play a small part in helping kiwis reduce their food waste, save some dollars, and feed tummies rather than bins,” said Nabomita Bagchi, Head of Marketing at Unilever International.
To start the campaign, Best Foods has five tricks for customers to adopt daily to help reduce food waste:
- Make a meal plan: Plan ahead only to buy what is needed.
- Leftovers: Make the most of all leftovers, cook one and eat twice.
- Storage: Use smart storage solutions to extend the shelf life of food.
- Compost: Composting food scraps is a way to return nutrients to the soil.
- Pataka Kai: Offer excess food to neighbours, colleagues, the local food banks or a local Pataka Kai.
