From a farmers market stall to a thriving meat business, the last 17 years have seen Woodburn Venison go from strength to strength.

Q: What is the brand story? 

A: A pasture to plate concept, Woodburn Venison started in 2001.

Q: What is the current product range and variants and what makes these products stand out in the market?

A: Fresh chilled handmade products, traditionally butchered from free range red deer in the Hawkes Bay. Woodburn is the longest producer consistently supplying the New Zealand market, for 17 years.

Q: What is innovative or unique about the product?

A: Handmade products; the majority being made with fresh ingredients. The is to be low in fat and sodium. The products have a wide age range appeal, and are well-suited to those with particular needs such as  cholesterol and diabetes issues, and to those families who want a healthy meal choice that they would make themselves if time allowed.

Q: Who is your consumer and what benefit does the product bring them?

A: Young children to elderly – the products have wide age range appeal. Venison has a high iron content and several of the vitamin B group, most readily absorbed in the gut for cognitive development in young children supports, and generally supports well-being and zinc absorption.

Q: What consumer trend does the product support?

A: The products appeal to those making healthy food choices.

For more information contact Sally Haslett on +64 06 835 3307 or email