How Will the Next Mayor Fix Auckland?
With postal ballots now closed and the last day to cast votes in local elections this Saturday, October 8th, it has become clear that…
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Retail Decoded: To Measure the Right Stuff, Focus on Your Customers
Retail Decoded by John-Daniel Trask, Co-founder and CEO, Raygun. Last month, I introduced Google’s customer experience score as an example of a digital metric…
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Katherine Rich: A Reflection on the Last 13 Years
“During 13 years with the New Zealand Food & Grocery Council, it has been my privilege to work alongside so many wonderful people who…
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Standing For Sustainability With Katherine Rich
Goods on supermarket shelves contribute hugely to the volume of packaging waste sent every year to New Zealand’s landfills. According to work conducted by…
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Leadership Lessons from Brett Ashley
Having worked in retail for over 40 years I am grateful for many things, like being able to establish a great career with significant…
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I got a text! Mobile Marketing is Fast Becomming a Preferred Communication Channel
Not surprisingly, the time that consumers spend looking at their phones has increased over the last few years. Recent studies suggest that we are…
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Hope is Not a Strategy
How to protect profit and develop a clear action plan for challenging times. By Janine Chamley, Pitchfork With the constant news around price inflation,…
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Retail Decoded: How do We Measure a Good Website
Retail Decoded with JD Trask, CEO and Co-Founder, Raygun. Google’s digital experience assessment measures the quality of any site from the customer’s perspective. It’s not…
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