With an estimated 4,300 exhibitors and 112,000 professionals expected to attend this year’s exhibition, SIAL China will provide food professionals with a unique platform for exchange and business opportunities with Asian markets. In 2018, 28 percent of all international exhibitors and 62 percent of international visitors at SIAL China came from Asia.

Asia’s Dynamic Food Landscape

How and what people consume in Asia is being impacted on a daily basis by technological innovation and a growing middle class. In 2018, cross border e-commerce trade was up 50 percent, which along with advanced logistics and online shopping platforms helped Chinese consumers access and develop a taste for exotic food and beverages including fruit, seafood, and local speciality products which have traditionally been less commonplace on Chinese tables. Meanwhile, in Asia Pacific, 63 percent of consumers view their mobile phones as their most important shopping tool.

At the same time, Asia’s middle class has grown significantly giving them financial access to imported goods. According to a 2017 study by the Brookings Institution, 88 percent of the next one billion people to enter the middle class globally will be from Asia, and by 2030 Asia’s middle class is expected to reach nearly 3.5 billion people or 65 percent of the world’s total population.

“Whether your objective is to understand more about the dynamic Asian market or introduce products to world visitors, through our professional events, online matchmaking system, and marketing events, SIAL China is a convenient and effective way to start a dialogue with your target customers and partners,” said Jim Liu, president of SIAL China.

Opportunities with Asian Markets

At SIAL China 2018, all Asian countries experienced stable and steady expansion. South Korea was among the top 10 countries in terms of pavilions floor space and the number of exhibitors, while Japan increased its presence significantly. In terms of professional visitors, Korea, Japan, Thailand, Malaysia, Singapore, and Indonesia were all one of the top 10 international countries.

Exhibitors and professional communities from Asian countries and regions have been active participants in SIAL China signature events like SIAL Innovation, a presentation of the world’s most innovative food products. In 2018, products submissions from Sappe Public Company Limited of Thailand and Hsu Sheng Food Enterprise Co., LTD., from Taiwan region, were both SIAL Innovation finalists.