Is Amazon set to change the food industry forever? Dice are rolling and bets are starting to flow. The tech giant has officially launched its fresh food deliveries in the UK with an initial offering of 130,000 items, and is on the verge of introducing its private labelled products on the US market, including nuts, tea and oil, snacks, treats and baby products.
In the UK, customers in 69 London postcodes can now try AmazonFresh for an additional £6.99 a month, including unlimited delivery for orders above £40 (otherwise, £3.99 each delivery). Among the product selection are brands like Coca-Cola, Kellogg’s and Danone, to name a few.
Having been operating in the US for nine years, the service is not a complete shot in the dark and is supported by a deal signed with supermarket chain Morrisons. Despite running its own delivery service, the latter has agreed to partner with Amazon in an effort to overcome its rivals.
After all, the Millennials’ market is still an unexplored land of opportunities, which is as large as it is elusive. As Amazon releases its multi-pronged incursion into the food game, the chances are high that it will succeed.