Iceland supermarket in the UK is offering its customers vouchers for returning soft plastic drink bottles with a new recycling machine. The “electronic bottle bank” scans the barcode on the bottle and then gives the user a 10p store voucher. Bottles must be completely empty and stocked by the supermarket where the machine is found.
So far, Six Iceland stores are trialling the initiative. Since the trial began the machine has taken 310,000 plastic bottles and paid out £30,000 (NZD 57,794). Customers also have the choice to opt to donate the cash to a nominated charity.