The US snacking giant PepsiCo has increased its presence in Shanghai with a $100 million investment in the expansion and renovation of its Songjiang plant.

The expansion will include the addition of 370 new jobs, a new production line and the introduction of more advanced warehousing and packaging technologies. The investment comes as Chinese consumers increase their demand for more westernised foods such as potato chips.

PepsiCo said in a statement that the expansion shows the brands commitment to China.

“In the past 20 years, PepsiCo’s food business in China has been actively expanding and has achieved remarkable results. This capital investment not only reflects our ‘In China, For China, With China’ commitment but also represents the continuous investment made by PepsiCo based on changes in local demand.” Said president and CEO of PepsiCo Greater China, Ram Krishnan.

PepsiCo’s presence in China has grown immensely in the past ten years with the company investing roughly $7 billion into increasing production in the country with the construction of seven factories, six potato farms and ten cooperative farms, which the company claims have benefited more than 10,000 farmers.

“PepsiCo will continue to focus on China and strive to make greater contributions to the country’s sustainable development.” Added Ram Krishnan.

PepsiCo launched its first potato chip brand, Leshan Potato Chips into China back in 1993.