Heineken UK has introduced sustainable cardboard toppers in supermarkets in replacement of the typical plastic rings. The move was made in efforts to accelerate the beverage giant’s broader goal of completely removing plastic rings and shrink wraps from its multi-pack cans by the end of 2021.
The Dutch company has invested a reported £22m in new technology and production facilities in UK sites to usher the upcoming sustainability changes across its popular brands, including Heineken and Foster’s.
The toppers are made from recyclable cardboard and are reportedly strong enough to hold the weight of the cans. If achieved, the initiative will enable the company to remove 157 tonnes of plastic in its packaging.
“It’s what our customers want and expect, and we have been working on and testing this innovation for three years,” said Cindy Tervoort, head of Marketing at Heineken.
The UK is the first country in Heineken’s worldwide market to introduce the new packaging.