IN Australia, BP has lost a 12 year fight to trademark the green shade used in its sunburst logo since the 1930s. Known as Pantone 348C, BP had tried to prevent retailer Woolworths from using a similar shade of green in its apple logo.
"We believed that a general claim on the colour green was unreasonable," says a Woolworths spokeswoman.
While unsuccessful in Australia, the multinational company has managed to trademark the colour in both Britain and Europe and will have until July 17th to appeal the decision.
BP LOSES BATTLE
