As seen in through Coca-Cola Co.’s Diet, Zero and No Sugar products, the company has taken responsibility as a leader in the soft drink industry to reduce sugar in beverages and is also on board to solve plastic-caused environment issues.
“The good news about plastic is it’s a completely solvable problem, especially PET, because PET is fully capable of being collected, recycled and turned back into bottles,” said president and chief executive officer, James Robert. B Quincey. Coco-Cola is on board with the government’s goal to stop certain plastic items being made for single-use only.
“By 2030, we want to make sure we recover a bottle or can for every one we sell, and we want to be able to use as much as possible, recycle back into our own bottles and cans, no new technologies ultimately needed. New technology will make it easier, but new technology is not needed. What’s needed to solve the organisational problem of collecting the bottles and then putting in the infrastructure to basically chop them up and make them virgin material again.”
Quincey also noted on how sugar reduction in Coca-Cola products have seen sales rise for the company. The issue with sugar quantities in beverages is fixable and is a question of providing customers with choice and smaller packages as consumers often drink several units of the product in a sitting.