ExportNZ said cutting the red tape will make it easier for New Zealand food businesses exporting overseas, as signalled by the Government.
The announcement from the government to reduce regulatory red tape for exporters means competing on the world stage will soon be easier for some Kiwi businesses.
By the end of the month, food exporters will no longer need to apply for exemptions from New Zealand rules if their products already meet the importing country’s requirements.
ExportNZ Executive Director Joshua Tan said the change reflects long-standing recommendations made by exporters.
"This is a sensible, long-awaited fix that ExportNZ and our members have been calling for. Simplifying labelling and composition exemptions has been on the agenda for some time, and we’re pleased to see it addressed," said Tan.
He added that the new system will simplify the process of getting products to market.
"Currently, exporters have to navigate a costly, time-consuming process to secure approvals on a product-by-product basis. The new approach gives businesses more certainty, cuts compliance costs, and reduces delays. It’s a change that will make a real difference to Kiwi exporters competing on the global stage,” he said.
"ExportNZ looks forward to working with officials on any further changes to the export process which make it simpler for New Zealand-owned businesses to enter other markets."
The announcement was made by Food Safety Minister Andrew Hoggard, who said it would be easier to deliver safe New Zealand food to more markets.
“This simple change means that as long as exporters comply with the rules of the country they’re sending food to, they won’t need MPI’s approval to get around New Zealand’s composition or labelling requirements,” he said.
Previously, exemptions had to be applied for product by product, which Minister Hoggard said was an onerous process that drove up costs, created delays, and sometimes meant missed opportunities.
“The dairy sector, for example, has pointed out that composition requirements for dairy products vary significantly between countries, as their citizens often have different diets and get their nutrition in different ways. The new rules cut paperwork and compliance costs, give exporters more certainty, and allow them to manage their own compliance with overseas markets.”
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