Do you prefer red or white wine? And what about blue wine?
Much to purists’ horror, a Spanish start-up with no wine making experience, called Gik, has released a blue variant that openly challenges everything consumers think to know about wines. The blue colour is obtained by using indigo, extracted from the Isatis tinctoria plant, and anthocyanin, a pigment found in grape skin. The wine also contains a non-calorie sweetener.
All six Gik’s members are in their 20s and admittedly averse to tradition. “Our wine comes from different Spanish vineyards, whose grapes we transform into Gïk. That’s right: we work with grapes from different areas of Spain, whose color and flavor we improve through food tech,” they wrote on Gik’s website. “We are creators, so we sought the most traditional and close-minded industry out there. Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the colour to a vibrant blue and making the wine sweeter and easier to drink.”
Each bottle of Gik sells at around $15.