Nestlé and Fonterra are the first food companies to sign up to the NZ Ministry of Health’s Healthy Kids Pledge, and many other businesses are now likely to adopt it over time.
The pledge signifies companies’ commitment to reducing rates of obesity for all children, by reformulating their products, enhancing labelling to help families make healthy choices, providing fact-based information and supporting responsible marketing, advertising and sponsorship.
“One of the things we emphasised to the ministry was that for many of our member companies, this is a continuing journey,” said Katherine Rich, chief executive, NZ Food & Grocery Council. “The amount of reformulation and innovation over the past decade to reduce sodium, fat and sugar where possible has been significant. Consumers have a greater number of healthier options today than ever before.”