Fast food breakfasts are increasing in New Zealand, a Sanitarium study has found. Despite 93 percent of Kiwis knowing breakfast is an important meal, ten percent of them start their day by ordering from a fast food outlet at least once a week. Eight percent even admitted to skipping their breakfast every day, whilst 19 percent said they miss it at least twice a week.

Almost half of young millennials surveyed, aged between 18 and 24, said they usually skip the morning meal.

Among the most guilty breakfast choices were cold pizza (24 percent), chocolate (13 percent) and pie or biscuits (12 percent), followed by ice cream, reheated fish and chips, pavlova, leftover party food from the night before, beer and cornflakes and beer and cold chips.

Apparently, just 24 percent of Kiwis responded that they only eat healthy breakfasts.

“Most fast food breakfasts are not ideal as they are generally energy dense and nutrient poor, meaning that they are high in kilojoules and usually also high in fat and sugar, and low in fibre, protein, vitamins and minerals,” said Sanitarium nutritionist Susan Buxton.