In the first ten months since launching the NZ Love soft plastic recycling bins, 58.5 tonnes of bags and wrappers have been dropped off at participating New World, Pak’nSave, Countdown and The Warehouse stores around New Zealand. With 200 stores in Auckland, Waikato and Canterbury having joined the initiative, more than 14.5 million bags have been recycled, including 1.2 million bread bags, 600,000 frozen food bags and 600,000 toilet roll bags.

“There is only a small amount of rubbish material, which cannot be recycled, being placed in the soft plastic bins,” said project manager Lyn Mayes. “At five percent, this contamination rate is much lower than experienced in other public place recycling bins, showing that shoppers are making a real effort and the message is working.”

A number of retailers and sanitary hygiene, confectionery, biscuits and cereal brands are funding the programme, including:
- Pams, Countdown, PAK’nSAVE, The Warehouse, New World, Farro Fresh, Huckleberry
- Goodman Fielder
- Birds Eye
- Cottonsofts, Huggies, Kiwisoft, Kleenex, Paseo, Purex, Sorbent, Treasures, Handee, Tuffy, Viva
- Eta, Griffins, Kellogg’s, Mother Earth, Nice & Natural, Pure Delish
- Cadbury, Nestle, Mars, Pascall, Skittles, Tip Top, Wrigley
- Sunrice, Maggi, Ceres Organics, Mrs Rogers
- Coca Cola, V
- NZ Post, Courier Post, Spicers
- Hubbards, Kellogg’s
- Amcor, Astron, Elldex, Replas, Snell Packaging.