Craig Cooper has always had a passion for brewing right from the start when he was a partner in Limburg Brewery in Hastings from 2005-2008. Turns out, that was an expensive hobby but it wasn’t long before his hobby turned into a full-time business. “We were living in Melbourne and made a plan to return to New Zealand in mid-2013. In October, Bach Brewing was born, reflecting my other enduring passion for New Zealand’s awesome coastal lifestyle,” said Craig.
The name ‘Bach’ and label imagery reflects, for Craig, the accessibility that Kiwis have to the most beautiful coast and sea, good times, activity and hospitality that surrounds it.
Head brewer, Chris Ward, leads the brew-house team at the contract brewing partner, Steam Brewing on the shores of the Manukau Harbour.
Bach Brewing not only stands out on shelf with its iconic beach bach scene imagery, is a multi-award-winning NZ beer brand with a packed-to-the-brim trophy cabinet.
“We are always striving to make better beer and ask all of our customers for feedback, listening and learning from judging competitions to further refine and perfect our beer which people want to drink more than once.”
The brand has recently launched beers into a new style category – the New England Hazy Pale Ale styles and the team believe they have nailed it. “A real highlight for us over the last year is being awarded a gold medal at this year’s New World Beer & Cider Awards for Juicy AF Pale Ale.”
To supplement its usual freight and couriers over lockdown, the team at Bach Brewing got the tyres pumped up on the van and got stuck into some local deliveries. “While out and about, an order came through, and I just happened to be in the area and had extra beer, so we delivered the beer within 30 minutes of the order being placed – fair to say that customer was blown away.”
Online sales for the brand don’t seem to be slowing down any time soon so their e-commerce channel will continue to play an increasing role in the new supply chain.
What’s next for the brand? Well, the team have planned the release of a new Double Hazy IPA that was brewed on the day that NZ was released from lockdown. At 8.0% ABV it’s going to be a banger and loaded with massive flavour and aroma, and juice tastiness. “It will be a whole lot of fun for our renewed freedoms.”
In identifying what consumers are wanting from a beer, Craig believes at the moment it’s all about hazy. “Hazy, hazy, and more, you guessed it – hazy. Also, a little less alcohol across various styles, not necessarily zero alcohol, but definitely toned down. Same can be said with bitterness. The days of big screaming IPA’s with teeth shattering bitterness are gone.”
Craig thanked the team at New World for continuing the promotion and roll-out of the New World Beer & Cider Awards. “There would be some businesses who might have cancelled or postponed with all the disruption to business. It’s a massive help to us locally-owned and small business owners. Thank you.”