Coca-Cola Amatil Fiji has launched a new, clear, more recyclable bottle for its Sprite brand. Together with 20 years of bottle and can recycling in Fiji demonstrates the ongoing commitment to the sustainability of its packaging.
Fiji will be the first country in the South Pacific to launch Sprite in a clear bottle, rather than the traditional green coloured bottle.
Coca-Cola Amatil Fiji’s general manager Roger Hare said the reason for the change is to increase the bottles’ recyclability so Sprite bottles can continue to have another life.
“As a large Fijian company committed to the community in which we operate, we want to increase the collection and recycling of PET plastic. Green PET plastic is recyclable, and is recycled all over the world, but there is more demand from recyclers for clear PET plastic,” said Hare. “With clear PET plastic, our bottles have a higher chance of becoming another bottle again, and again, creating a circular solution for plastic. At Mission Pacific, we have to separate all coloured plastic from clear and sell it separately for recycling.”
Jane Bennett, Coca-Cola Oceania’s brand manager, said Sprite has been synonymous with a green bottle since it launched in 1961.
“Sprite’s status among the world’s most recognised brands can largely be attributed to its signature green bottle,” said Bennett. “However, it is more important our bottles are easily recycled and that’s why we have made this change.”